Contrast is the juxtaposition of like and unlike features. These could be light and dark color values, different shapes, different…

Contrast is the juxtaposition of design elements that are different. The greater the difference, the higher the contrast. Color is…

What is scale? Scale refers to the size of an object relative to some other element of the design, while…

Repetition is essential for creating consistency in a design. The more extensive the design (like an online course), the more…

Sometimes symmetry is created by reflecting an image over an axis. Designs can be symmetrical along a vertical, horizontal, or…

Alignment refers to lining up elements along an axis. There are two basic ways to do this: align elements along…

The design principle of proximity is used to group items together. Proximity has to do with the relative amount of…

Hierarchy is all about directing the eye to look at the most important part of the design first, then at…