Designing for Engagment: PRINCIPLES
Design Principles

Principles of Design

Contrast is the juxtaposition of like and unlike features. These could be light and dark color values, different shapes, different fonts, etc. Contrast draws the eye and accentuates the focal point of a design.

Use of Photographs

When you look at the picture below, what is the first thing that you notice? The carving on the pillar? The background? The purple flower? The scarf? Or were your eyes first drawn to the woman’s face? Research shows that when we are drawn to human faces more than any…