Designing for Engagement

Have you ever picked up a book to read because the front cover caught your eye? Or spent far longer than you intended to spend exploring a website? Good design can lead to greater engagement by the learners with the material. The aesthetic decisions you make in your course can be a powerful tool to increase learner’s motivation to engage the material. Thinking through the elements and principles of design can help us craft visually engaging learning artifacts.

Good design encourages a viewer to want to learn more.

Alexander Isley

Good design evokes interest, motivates engagement, and produces wonders in the hearts of those encountering the work of the designer. In order to do this, designers make use of elements like color, shape, texture, and principles like composition, balance, and symmetry.

We have divided the Engagement posts into three categories.

    • The Elements category focuses on the basic building blocks of design: line, shape, color, space, texture, etc.
    • The Principles category focuses on how designers combine elements using alignment, proximity, repetition, symmetry, etc.
    • The final category takes a step back to think about the design process of taking the elements and principles and Putting It All Together.